Euphoric Craft is a Melbourne-based Mediterranean jewellery brand, founded by Zakk Fonseca. They're known for their wide combo's of jewellery selections and attention to detail as well as personalised to each person's needs of style and a gift.

Our work began by solving the issue of a low conversion rate while they were starting to gain more traction in the international space. Seeking to improve the user journey of customers finding the right combination of jewellery pendants for them and their loved ones.

So after the draft designs and testing back and forth design we re-designed their Shopify store to have a more personalised and streamlined funnel. Resulting in a 2.25% conversion rate.